Wearing the C: Leadership Lessons from the Greatest Captains and Coaches in Sports
Date & Time
Thursday, August 12, 2021, 10:00 AM - 11:00 AM
Location Name
Limelight Ballroom

Ross' program is based on a critically acclaimed book he wrote in which he was able to interview more than 500 captains and coaches in order to answer one question: What is it that makes the great ones great? In this keynote session Ross will focus on dozens of amazing leaders from the world of sports, and explain how they were able to create “buy-in” through some very unorthodox methods. Success in business today is all about trust, communication and building deeper relationships — and it’s no different in sports. Coaches have to motivate their players in order to not only win, but to keep their jobs — so they have a lot of different tools in their tool boxes. Ross learned that there is no right way to lead, so he will share many different philosophies that sales professionals and business leaders can use to develop better relationships in the workplace. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it.” In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports — as well as from some of the biggest brands in corporate America — to show attendees how to:

  • Lead with integrity in order to achieve success
  • Create buy-in to connect with millennials, boomers and challenging co-workers
  • Generate momentum through leading by example and mentorship of others
  • Create a winner’s mindset in order to stay self-motivated through good times and bad
Ross Bernstein