Rob Peterson is the Business Development Director – Retail at Dairy West, where he leads strategic partnerships with retailers, processors, and industry partners to grow dairy sales and consumer demand. With more than 24 years of retail leadership experience at Walmart, including serving as a Store Manager, Rob brings a unique retailer perspective to developing innovative in-store, omnichannel, and shopper marketing programs. At Dairy West, he focuses on building collaborative retail solutions, leveraging retail media, merchandising, sampling, and digital activation to connect consumers with dairy in meaningful ways. Rob is passionate about creating win-win partnerships that drive measurable results for retailers, processors, and dairy farm families.